theunipod Social Media Rankings 2013

Here at theunipod we were keen to look into the way universities use social media as part of their recruitment, marketing and branding strategy, and the effect it is having. We have put together theunipod Social Media Ranking of UK universities to give some insight.

Analysis of the rankings: so what does all of this mean?

Rank Uni name Country Facebook Twitter YouTube No. of Students
1 Oxford University 1,109,699 85,808 15,694 25,595
2 University of Cambridge 504,342 69,904 26,179 19,945
3 London School of Economics and Political Science (LSE) 90,201 10,698 16,087 9,805
4 University of Salford 110,970 19,845 485 21,755
5 Oxford Brookes University 73,372 12,941 1,043 18,425
6 University College London (UCL) 69,658 18,035 4,245 25,525
7 Imperial College London 47,982 22,010 5,145 16,000
8 University of Edinburgh 50,602 26,954 6,912 27,675
9 University of Glasgow 51,948 29,815 805 26,395
10 Edinburgh Napier University 53,315 11,367 256 14,060
11 Lancaster University 41,324 20,011 542 13,075
12 University of Sheffield 47,661 30,244 1,326 25,965
13 University of Birmingham 47,768 30,863 1,864 31,070
14 Cardiff University 43,768 27,110 330 30,000
15= Coventry University 50,030 15,030 3,032 31,045
15= University of Kent 42,331 16,796 765 20,310
17 University of Warwick 36,677 27,433 1,165 27,440
18 Robert Gordon University 39,519 7,908 284 12,700
19 University of Southampton 39,248 16,674 1,189 24,135
20 Royal Holloway, University of London 30,335 8,794 56 9,865
21 University of Nottingham 34,182 24,124 4,669 35,630
22 Aston University 22,421 16,445 378 10,200
23 Queen Mary, University of London 31,108 14,962 206 14,860
24= Middlesex University 43,784 10,559 358 23,540
24= University of Surrey 24,961 18,843 2,589 15,055
26 Regent's University London 18,363 4,647 242 4,500
27= Bangor University 40,332 13,629 335 23,545
27= University of East Anglia 29,888 18,491 645 17,610
29 University of Sussex 17,446 25,187 661 13,130
30 University of Essex 27,887 16,108 981 15,215
31 University of Bath 20,225 23,692 670 15,135
32 Goldsmiths, University of London 19,457 13,214 746 8,465
33 University of Buckingham 4,718 5,985 88 1,885
34 University of Exeter 22,979 21,023 821 18,720
35 University of Westminster 32,144 12,419 1,278 21,500
36 University of Aberdeen 20,011 18,420 437 15,515
37 Heriot-Watt University, Edinburgh 24,015 8,479 319 10,870
38 Keele University 15,825 15,370 339 10,655
39 University of York 17,155 20,714 749 17,405
40 University of Sunderland 30,254 7,548 245 17,380
41 Nottingham Trent University 28,802 14,731 672 27,930
42 Sheffield Hallam University 26,639 20,309 311 37,160
43 University of Dundee 20,412 16,029 372 16,585
44 Brunel University 27,191 7,717 769 15,885
45 University of Leicester 16,287 16,896 3,368 17,055
46 University of Central Lancashire 29,679 12,533 524 31,530
47 University of Strathclyde 22,061 14,131 635 19,870
48 Arts University Bournemouth 8,297 3,107 145 2,865
49= Leeds Metropolitan University 18,270 17,940 1,888 27,985
49= Northumbria University 25,039 13,220 322 29,300
51 King's College London (University of London) 16,839 18,676 1,722 26,460
52 University of Abertay Dundee 6,680 9,275 268 4,930
53 City University 23,074 9,201 622 19,340
54 Newcastle University 25,354 7,600 638 21,055
55 University of Leeds 10,944 26,417 554 32,510
56= Staffordshire University 20,574 11,898 312 21,760
56= University of Lincoln 17,537 10,513 543 15,130
58= Manchester Metropolitan University 16,616 20,440 292 34,595
58= York St John University 9,278 7,911 110 5,975
60 Canterbury Christ Church University 24,451 6,488 173 19,105
61 University of Derby 15,400 14,221 656 18,495
62 Kingston University 16,002 16,763 896 26,180
63= Plymouth University 17,433 17,429 258 31,105
63= University of Gloucestershire 12,051 9,278 257 9,080
65 University of Liverpool 10,297 20,017 654 21,875
66 University of Brighton 16,631 13,785 412 22,075
67 The University of Roehampton 12,748 8,119 181 9,255
68 Birmingham City University 19,107 11,543 499 23,440
69 University of Portsmouth 16,997 13,455 321 23,830
70 Aberystwyth University 13,303 12,130 608 15,605
71 University of East London 20,413 9,171 385 23,225
72= University of Bristol 1,244 24,189 2,405 19,220
72= University of Wolverhampton 19,732 8,929 384 21,510
74= Southampton Solent University 15,298 8,756 233 14,750
74= University of Hertfordshire 19,210 10,468 487 27,230
74= University of Stirling 14,028 7,184 125 11,120
77 Bath Spa University 8,068 10,228 99 8,550
78= Falmouth University 2,784 8,163 56 3,985
78= Loughborough University 12,192 11,982 488 16,195
80 Teeside University 12,803 16,534 322 28,040
81= Cardiff Metropolitan University 14,572 7,503 79 13,105
81= University of Chester 12,736 10,584 263 15,215
83 University of St Andrews 4,266 14,380 536 9,850
84 Edge Hill University 12,513 14,235 341 22,350
85 University of Greenwich 19,545 8,369 501 26,445
86 London Metropolitan University 19,713 6,812 729 23,485
87= Bournemouth University 8,947 15,526 1,030 19,750
87= University of Hull 11,807 15,060 120 23,315
89 Queen's University, Belfast 13,362 13,223 46 22,990
90 Leeds Trinity University 3,983 5,052 55 3,320
91 University of Bolton 9,590 7,687 93 8,825
92 University of Huddersfield 11,837 13,716 385 22,340
93 University of Chichester 3,101 9,870 31 5,640
94 University for the Creative Arts 10,650 5,158 297 8,125
95 University of Bradford 7,398 13,316 524 14,210
96= De Montfort University 14,853 9,273 480 21,975
96= University of Bedfordshire 19,048 5,165 468 22,275
98 Bishop Grosseteste University 3,588 2,465 9 2,255
99 Liverpool Hope University 6,886 7,126 60 7,770
100 London South Bank University 15,877 6,463 287 23,350
101 School of Oriental and African Studies (SOAS) 2,140 7,931 720 5,400
102 Durham University 7,523 10,796 949 16,570
103= Glasgow Caledonian University 11,759 7,080 0 16,120
103= Queen Margaret University, Edinburgh 5,140 5,043 62 5,245
105= Anglia Ruskin University 9,429 10,419 185 21,605
105= Glyndwr University 6,982 6,901 165 9,535
105= Swansea University 8,752 10,502 193 19,790
108 University of Northampton 9,111 7,857 240 14,605
109 Swansea Metropolitan University 4,315 5,921 0 5,985
110 University of West England, Bristol 15,528 4,654 1,050 30,390
111= Liverpool John Moores University 9,156 9,807 842 24,455
111= University of Ulster 5,627 14,534 120 26,570
113 University of the Highlands and Islands Scotland 6,261 4,852 59 7,505
114 Harper Adams University 3,753 5,278 244 6,405
115= University of Reading 4,640 8,788 329 13,505
115= University of the Arts, London 6,218 9,804 633 22,315
117 University of Manchester 12,600 2,971 2,728 40,680
118= University of Cumbria 3,948 5,831 100 10,710
118= University of South Wales Wales 5,448 9,405 77 31,550
118= University of West Scotland 7,292 4,160 109 14,845
121 University of Winchester 2,285 4,751 201 6,330
122 University of St Mark & St John 2,403 1,266 8 2,845
123= Newman University Birmingham 2,306 1,532 47 3,150
123= University of West London 5,995 3,149 128 12,400
125 University of Wales Trinity Saint David 3,132 2,955 94 6,145
126 University of Worcester 1,600 5,570 116 10,695
127 Buckinghamshire New University 2,153 4,105 180 9,775
128 University College Birmingham 2,902 815 0 11,275

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